Founded in 1759, when Arthur Guinness signed a legendary 9,000-year lease on the St. James's Gate Brewery in Dublin, Guinness has evolved from a local Irish stout into a global icon of quality and innovation. Today, as a flagship brand within the Diageo portfolio, Guinness is enjoyed in over 120 countries and remains the world's most popular stout, renowned for its distinctive dark hue and creamy nitrogenated head.
The brand's heritage is built on a "thirst for adventure" and a deep-rooted commitment to community. This legacy continues through the Guinness Storehouse in Dublin—Ireland's premier visitor attraction—and the brand-new Guinness Open Gate Brewery in London's Covent Garden, which opened in late 2025. These spaces serve as hubs for world-class storytelling, experimental brewing, and culinary excellence.
Looking toward the future, Guinness is a leader in sustainable brewing through Diageo's "Spirit of Progress" ESG action plan. The company is actively investing in regenerative agriculture and carbon-neutral operations, including a major €100 million investment to accelerate St. James's Gate toward net-zero carbon. By blending 260 years of tradition with cutting-edge technology like Guinness 0.0 and NitroSurge, Guinness continues to set the standard for the modern brewing industry.
